The Meme Attempt gone wrong - Giorgia Molinari

BRANDING CRIME #06

The Meme Attempt gone wrong

“Fellow kids, we too enjoy the dank memes!”

How it kills

Turns your brand into that awkward uncle trying to use slang he overheard at a family gathering.
Uses outdated or forced memes that make your audience cringe instead of engage.
Treats memes like a magic engagement button instead of what they actually are—a form of cultural shorthand that only works when it feels natural.

What Works

Memes, gifs, and emojis are the new hieroglyphics—use them wisely, or risk looking like an ancient civilization trying to be “hip.”
Stay updated—yesterday’s viral moment is today’s embarrassing relic.
If you have to ask, “Is this how memes work?” then no, no it is not. Use what feels natural to you.

Join Confidential

Weekly deep dives on brand crimes, real examples, and what actually works.

or Learn how I can help.