Because nothing says ‘strategy’ like closing your eyes and pointing.
How it kills
Treats logo design like a random guessing game, picking symbols and styles based on personal preference rather than strategy.
Leads to inconsistentbranding, where the logo looks great in one context but completely falls apart everywhere else.
What Works
Creates a design so abstract or overloaded that people spend more time decoding it than remembering it.
If you chose your logo the same way you’d participate in “Guess My Weight in Pigs”—with pure guesswork and blind enthusiasm—expect unpredictable results.
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