The Hashtag Overload - Giorgia Molinari

BRANDING CRIME #08

The Hashtag Overload

“Because #authenticity means #posting with #as #many #hashtags #as #possible.”

How it kills

Buries your message under a small mountain of metadata, making it harder to read and confusing.
Signals to your audience that you’re trying too hard—no one trusts a brand that looks like it’s whispering “engagement farming” under its breath.

What Works

If it makes sense for the platform, use hashtags strategically—pick a few that actually matter, not a grocery list of everything remotely related.
Prioritize content people want to engage with, not just content that tricks an algorithm into blinking in your direction.
If your post has more hashtags than actual words, consider that you may have summoned an eldritch being made of pure marketing buzz. Run!

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