BRANDING CRIME #13

The Frankenstein Identity

“Marketing over here, customer service over there, and a website stitched together from spare parts—what could go wrong?”

How it kills

  • Creates a brand that feels disjointed, like a puzzle where none of the pieces quite fit.
  • The advertising says one thing, the social media says another, and the customer experience is a complete mystery.
  • Customers feel like they’re interacting with multiple different companies rather than one cohesive brand.
  • If your brand were a person, it would be walking in three directions at once—probably into traffic.

What Works

  • Treat your brand like a living organism, not a collection of separate projects. Everything should connect seamlessly.
  • Make sure your messaging, visuals, and tone of voice align across all touchpoints.
  • If a customer moves from your Instagram to your website to your support team, they shouldn’t feel like they just traveled through alternate realities.

Join Confidential

Weekly deep dives on brand crimes, real examples, and what actually works.
Sign me up

or Learn how I can help.

← Return to all Crimes
A newsletter on brand crimes, deeper dives, and studio notes to kick off your week.
Instagram
Linkedin