Removes all warmth and relatability from the brand, making it feel distant.
Uses hyper-polished, artificial imagery that feels too staged, too fake.
If your feed looks like Pottery Barn for minimalist vampires, red flag.
Refinement doesn’t mean removing emotion. People connect with people, who are, as a rule, delightfully flawed, occasionally sticky, and prone to making questionable sandwich choices.
The “Make me care” rule is always valid: look at your message and ask, “Why should people care?”
If your brand feels like an art gallery where breathing too hard gets you escorted out, loosen up.
