The Cult of Minimal - Giorgia Molinari

BRANDING CRIME #24

The Cult of Minimal

“Less is more… until it’s just less.”

How it kills

Strips away all color, personality, and uniqueness, leaving a brand indistinguishable from competitors.
Swaps bold, memorable logos for basic sans-serif wordmarks.
Leaves customers unsure if your logo is a real design or just placeholder text waiting for the final version. (Ouch, I know.)

What Works

Minimalism is a tool, not a personality. Keep elements that make your brand stand out.
Embrace simplicity, but don’t erase your soul. A brand can be clean and memorable.
Minimal doesn’t have to mean forgettable. Aim for “elegantly simple,” not “the neutral backdrop other brands pop against.”

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