The Copycat Curse - Giorgia Molinari

BRANDING CRIME #14

The Copycat Curse

“Why stand out when you can blend in?”

How it kills

Looks exactly like competitors (same colors, same fonts, same website template).
Uses generic stock images instead of showing real people.
“If it works for them, why shouldn’t it work for us?” …Because you are not them, and now there are two. One will always be the discount version.

What Works

Identify what makes your brand unique and own it.
Competitor research is for learning, not cloning—adapt, don’t duplicate.
If your brand could be swapped with another by changing the logo, it’s time to rethink everything.
Be the original. Because in the long run, imitation isn’t just flattery—it’s an excellent way to be forgotten.

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